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Storm Clouds in our Future?

Films, TV shows, and books of the 'modern' era

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kingrat
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Re: Storm Clouds in our Future?

Postby kingrat » November 12th, 2014, 6:53 pm

At either last year's festival or the one before, one of the TCM officials said that TCM was becoming a "lifestyle brand." Although this kind of adspeak makes me shudder--I've never even figured out what a "lifestyle" is, and that's been around since the 1970s--I can more or less see what this means. You don't simply turn on the TV to TCM these days. If you like, you can attend a film festival or a cruise, so that you are spending some of your money to attend an event which promotes TCM. You can meet others with similar interests and you may make new friends, all as a result of watching TCM. Of course, this has happened to some of us. If this is what becoming a "lifestyle brand" (tries not to puke as he types this) means, it's actually a good thing.

By contrast, what is TNT's "brand"? Are they the "We know drama" people who became the "Boom" people?

TCM is also becoming the "brand" for access to classic-era movie stars, and one of the foremost "brands" for promoting film restoration. Thanks to TCM, movies like The Constant Nymph, Home Before Dark, and The Story of Temple Drake are no longer tied up in rights issues, but are part of the continuing conversation about classic-era films. The close connections between the network and the Film School Generation directors and their stars put TCM in a great position as these filmmakers age and want their legacy preserved and their stories told.

Of course, we all understand how fragile this enterprise is.

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Lzcutter
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Re: Storm Clouds in our Future?

Postby Lzcutter » November 15th, 2014, 3:58 pm

Had drinks with a couple of the staffers the other night and they are very upbeat about the future of the network. Due to the success of the channel, from what I understand, the channel is no longer part of the larger Turner empire portfolio but has gone back it to its roots of being a separate entity in the family of Time-Warner channels.

When TCM first started out and through the years Tom Karsch was the general manager, this was the business set-up that drove TCM successfully in the marketplace. After Karsch left the channel, the channel was managed by general manager that also managed TBS and TNT. In recent years, Jeff Gregor was the GM and after a initial immersion in TCM while handling the other Turner channels as well, became an effective and supportive GM of the channel.

Tom Karsch knew a decade ago that for TCM to survive it would have to expand its fan base and he and the staff worked hard to ensure that TCM appealed to both the older classic film fan as well as the younger, new to classic film fans. Subsequent GMs have continued to allow TCM to expand and grow. The staff has long known that TCM has become more than just a channel to its loyal fan base and they have worked hard to give that fan base more opportunities to connect not only with the channel but with other film fans with events like the Philharmonic screenings that Robert O and Ben do around the country, film screenings through out the country, the Film Festival and the Cruise.

The staff has also been aware of the changing technology that has engulfed the broadcast industry and they have also branched out into the streaming movies world with their WatchTCM app, making classic movies more accessible in more ways.

All of that has helped make TCM a prestigious part of the of Time Warner family and from the sounds of things, Time Warner is very aware of that as well as the channel's large and loyal fan base.

The new GM, Jennifer Dorian, will oversee only TCM, not the other Turner empire channels. TCM had a great deal of success when they were the stewards of their destiny and the staff I talked to is very much looking forward to having a GM that is solely devoted to the channel. She is big supporter of the channel, the staff and the events that TCM produces.

The staff is looking forward to working with her and coming up with new ideas to keep the channel innovative in the ever changing digital landscape we inhabit.

Here's hoping.......
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"Film is history. With every foot of film lost, we lose a link to our culture, to the world around us, to each other and to ourselves."

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