New TCM General Manager...

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Sue Sue Applegate
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New TCM General Manager...

Post by Sue Sue Applegate »

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Jennifer Dorian, new general manager of TCM....

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Re: New TCM General Manager...

Post by RedRiver »

Gotta be Bob Dorian's daughter!
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Re: New TCM General Manager...

Post by Rita Hayworth »

I don't know anything about her - but I hope that she does a terrific job at TCM. Thanks for reporting this news Sue Sue! ... I read your blog Sue Sue and I still have no clues what she is. She's somewhat an unknown to me.
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Re: New TCM General Manager...

Post by Sue Sue Applegate »

Red, I've just heard from the new social media representative, and Jennifer Dorian is apparently no relation to Bob.
(I wondered the same thing!)
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Re: New TCM General Manager...

Post by Lzcutter »

The staff that I have talked with are very excited about her joining the team (though they are a bit sad to be losing Jeff Gregor) and are looking forward to working with her.
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Re: New TCM General Manager...

Post by RedRiver »

I should not have assumed the relation to Bob Dorian. The first time I saw Kiefer Sutherland, I thought, "He looks like Donald. He sounds like Donald. Gotta be father and son." I think I was right about that one!
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Re: New TCM General Manager...

Post by Sue Sue Applegate »

Oh, Red, I think it's a perfectly logical question, and believe me, you weren't the only one!

I think Jennifer Dorian is going to be a wonderful supporter of TCM, and even though, like Lynn said, the staff is going to miss working with Jeff Gregor, that Dorian will continue to support the mission of TCM as we know it. :D
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Re: New TCM General Manager...

Post by RedRiver »

My apartment complex is getting a new cable package. Let's keep our fingers crossed. TCM?
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Re: New TCM General Manager...

Post by Sue Sue Applegate »

OK! Generating good thoughts and warm wishes! :D
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Re: New TCM General Manager...

Post by movieman1957 »

So now Ms. Dorian and her marketing team have turned the word "movie" into a verb. "Let's movie." Kind of quaint and modern at the same time. (No surprise considering "awesomesauce" is now in the dictionary.)

I like the ideas they are working on. Whether it is getting old and newer movies into a theater or working toward their own streaming setup that works for me. Anything to keep them around and accessible is good. Here's hoping.
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Re: New TCM General Manager...

Post by Masha »

I find it heartening that there appears to be no change in programming in months to come. Such promotions require months to prepare prior to unveiling and so there would have been adequate time for them to begin skewing the schedule if that had been their intent.

Re: their new slogan: I feel that verbing weirds language.
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Re: New TCM General Manager...

Post by Sue Sue Applegate »

Well, it's obvious that the TCM #LetsMovie motto is trying to reach a younger, brasher, hipper audience with the new promotional theme, and since today is the day for posting photos of families/friends gathering together to watch films, #LetsMovie on Twitter and Facebook is the moniker that you should look for if you are searching out the #LetsMovie crowd.

I am 100% for reaching out to the next generation of TCM fans. I always try to promote the brand and classic film, (which are synonymous) to my college students, and members of the Millenial generation.

As a college English instructor, it's always fun to see how new ideas, phrases, and words are adopted by the current culture. Yes, Chris, TCM has now deemed "Movie" a verb. And I am glad the theme is #LetsMovie and not #LetsFlick. :wink:
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Re: New TCM General Manager...

Post by Rita Hayworth »

I used to watch 15-20 hours of TCM about 4-5 years ago and now with them trying to capture the younger generations and alienating the older folks - 50 and above - they are doing a poor job in this and now I'm down to 3-6 hours a week and eventually going down to 2-4 a week because I've been watching too many documentaries elsewhere than TCM.
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Re: New TCM General Manager...

Post by Sue Sue Applegate »

Well, I agree that it would be nice to see them program documentaries during a special schedulilng event, Erik. But I still watch just as much TCM as I always did. How they promote the brand doesn't affect how much I continue to tune in.
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Re: New TCM General Manager...

Post by fxreyman »

I think with any change to front office management, time will tell. Everyone needs to have some patience and let the new management try and work their magic. Changes will happen but not very quickly. In TCM's case it is harder I am sure that many folks think. On average TCM broadcasts around 350 films per month. And yes, many of those films are repeated throughout the year. But that is not TCM's fault.

From my understanding and I am sure Lynnn can attest to this, TCM acquires films from movie studio/distribution companies. And then to get one or two "showcase" films from each company they usually have to acquire other films in that company's film library in order to have one or two showings of the previously mentioned "showcase" film(s). And this means that for every Casablanca or Adventures of Robin Hood they also have to acquire lesser known or possibly less than perfect feature films to go along with the one or two "A" films.

As far as the new GM is concerned I am sure there will be changes, but that takes time. As far as I am concerned, TCM is going in the right direction. Still focusing on older films at least 65 to 70% of the time. Many older films fans want to see are not available simply due to the fact that many do not exist any longer, either in a physical reel type of way or digital. Many films from before 1950 are gone forever.
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